Hopps x Cons Steal the Internet

The "collab‚" web edit is such a common occurrence these days that we've all become completely jaded every time we hear that another has just "dropped‚" online. When a video piece releases these days with the sole purpose of trying to sell something, it rarely gets talked about much due to a seemingly heavy lack of meaning.

Steve Brandi. Photo-Stewart 

But there are a rare few projects that have some real heart and soul behind them and end up striking just the right chord with all of us. The new video piece for the Hopps and Cons collaboration is a perfect example of one of those pieces. From the first 30 seconds, it's quite obvious that a lot of soul and dedication went into this piece and that it meant a lot more to the guys involved than just trying to push a collection of products. And whenever Steve Brandi and Jahmal Williams get together there tends to be a lot of sparks that light a little flame inside of all of us. Add in the eye of Josh Stewart and you've got a powerful recipe that has staying power and most often pulls some sort of emotion from the audience, especially those of us who've been in skateboarding for a long time.

Joe Farnsworth. 16mm-Stewart 

This new edit is not only smooth and powerful, it is skate-heavy and features nearly full parts of both Steve and Jahmal. And for skaters in the late 30's and early 40's, that's proof that they were heavily committed to this project the whole way through. For any skater with deep history, you might notice some serious nods to some classically artistic and textural pieces such as Supreme's "A Love Supreme‚" and Stereo's "A Visual Sound‚". In fact, there are a few quite blatant scenes that must have been purposeful homages to these important works of art in skateboarding history.

Jahmal Williams-wally 50/50. Photo Stewart

We obviously are a little bit biased here, but it's our humble opinion that this video piece is a must-see and perhaps one of the best web edits of the year. So we urge you to free up 7 minutes of your night, turn down the lights, crank up your speakers and prepare yourself for a powerful experience. Steve Brandi and Jahmal Williams lay it town to the sounds of artists Larry Wright and the Joe Farnsworth Trio and immerse you in the sights, sounds and almost even the smells of skating through the streets of New York City…….enjoy!

Pick up the collection here.